Google Experimenting With Digg Style Voting
Published March 22, 2009 asides , memetics , politics-social-racism , technology 1 CommentTags: asides, Digg, Google, memetics, social, technology
reflections in the rain about a dream
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Googling has become a verb in our language. This shows the deep impact of Google on our culture and our lives. But Google is not primarily about searching. Google is an information shovel selling adds. As to prominent linguists like Arbib and Lakoff mirror neurons explain the adaptive evolution of the human language faculty and the development of conceptual knowledge (Arbib, 2005; Gallese, Lakoff, 2007). The problem is our easy and accepting relationship with Google. We are geesing at Google and engage with it more and more every day, uncritically unthinkingly.
Siva Vaidhyanathan is concerned about the fact that:
The thesis I want to develop here is that by using Google we stop developing our conceptual knowledge. Googling is not an intelligent information search strategy. But we are always communicating something. In using Google we express our intentions and the cleverness of Google is to incorporate our intentions in its advertising system and giving us the feel we are finding what we are looking for, but we aren’t. This is what Google wants us to look at.
See my article Google’s one way Mirror