Mad Men follows the life of Don Draper, a self-made ad-man in Manhattan. He’s recently been made partner, after Roger Sterling, another partner, had a heart-attack. He’s got two children and a wife named Betty. Don is a womanizer, albeit not as blatant as a few other guys at the office. He always sees a girl on the side. The first half of the last season, he was seeing a girl name Midge. Later on, he became involved with Rachel Menken.
Don always tries to be discreet, but this actually caused some trouble. Rachel left at the end of last season on a cruise.
Don is an enigmatic man. He’s a man with no past. That’s because he was originally Dick Widman, the bastard child of a farmer and a prostitute. His mother died in childbirth and he went on to live a loveless life with his father, who died when he was 10.
Dick joined the army and took a new name when his lieutenant was killed. He reinvented himself since then.
Peggy Olsen is another main character. She started out as a secretary but has recently been made a junior copywriter with her own office. It’s almost unheard of in this office, which is dominated by men. Peggy had a bastard child last season, thanks to Pete, a junior exec at Sterling-Cooper, who has become jealous of her raw talent.
The show takes place in the 1960s. Misogyny, racism, sexism and other social issues are prevalent here. Mad Men doesn’t hide them. They actually are in your face, so it’s hard to forget that America used to be like that in the past. Everybody smokes and drinks in this show. It’s incredible that they manage to work as much drunk.
As with before, I feel like Mad Men episodes are best when watched in batches. As such, I’ve started watching season 4 two weeks ago. I’ve got 3 episodes to catch up.
Warning: spoilers ahead.
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Don writes a letter to Lucky Strike after SCDP strikes out with Philip Morris. The partners are furious and things are not looking good. They start firing people and the managing partners have to inject money into the company.
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Don is meeting with Heinz. The client is weary that Don’s agency won’t be around in 6 months. So he struck out.
At the Francis home, Sally wants to eat with Henry when he arrives. Sally is with her friend. Sally’s psychiatrist wants to meet her only once a week. She’s making progress. Betty meets with her. She wants to keep that extra appointment for herself. It sounds like Betty needs a therapist more than Sally. Sally meets her friend again.
At SCDP, the managing staff meets with an advisor, who tells them to go after another tobacco company. That’s what they do best. He suggests Philip Morris.
Don meets Midge. Midge wants him to meet her husband. He tries to sell her one of Midge’s paintings. He says that Midge tracked him down. She was very happy about this. This surprises Don. She’s become a heroin addict. Same goes for her husband. He writes her a check for $300. She can’t take a check. He gives her $120 cash. That’s pathetic.
Don is nervous about Philip Morris. The partners are all assembled and they learn that the meeting has been cancelled. Pryce went to see the bank. They will extend their credit line for another 6 months, provided the founding partners give $100K each. Pete and Pryce will give $50K. They’ll need to reduce staff drastically.
Pete tells Don that Philip Morris used them to get a sweeter deal. Trudi forbids Pete from getting a loan or using their savings for this. She also forbids him of asking her father.
Don comes home and looks at Midge’s painting. He’s about to throw it out, but starts staring at it. He tears up his diary and starts afresh. He writes down why he is quitting tobacco. He types it up. He sends it to someone and goes for a swim. It’s printed as an ad in the NYT. It’s a bold move. The partners aren’t happy with what Don did. Senator Robert Kennedy wants to speak with Don. It was just Teddy Shaw from BDDO.
Cooper is pissed. Pete is also pissed. Pryce is slightly ambivalent. Megan tells Don that she loved that he did it.
Peggy gets called into Don’s office. He tells her that a lot of people will be fired.
Faye tells Don that their agency had to resign. They need another tobacco account. She isn’t mad. Now, their relationship doesn’t need to be hidden.
Betty catches Sally with her friend. Betty is annoyed. She tells Henry that it’s time for them to move. Sally leaves the dinner table.
The American Cancer Society wants the agency to do a campaign for non-smoking. Pete tells Pryce that he can’t pay his share. Pryce tells him that Don paid his. Pete is surprised.
They start firing people.
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- Mad Men S01E01
- Mad Men S01E02
- Mad Men S01E03
- Mad Men S01E04
- Mad Men S01E05
- Mad Men S01E06
- Mad Men S01E07
- Mad Men S01E08
- Mad Men S01E09
- Mad Men S01E10
- Mad Men S01E11
- Mad Men S01E12
- Mad Men S01E13
- Mad Men S02E01
- Mad Men S02E02
- Mad Men S02E03
- Mad Men S04E01
- Mad Men S04E02
- Mad Men S04E03
- Mad Men S04E04
- Mad Men S04E05
- Mad Men S04E06
- Mad Men S04E07
- Mad Men S04E08
- Mad Men S04E09
- Mad Men S04E10
- Mad Men S04E11