There aren’t many changes in the 2010 lineup for road bikes. Naturally, the colors are changing a bit. The 2010 TCR Advanced SL line stays pretty much the same. The Dura Ace and SRAM Red SLs should drop $1,000 in price, to $7,000 and $6,300 respectively. In Taiwan, I’d expect these bikes to retail for $4,500 and $4,000, maybe even less. This means that ’09 models are going to drop prices by at least another $500-$700¹. If a complete ’09 TCR Advanced SL 0 retails for about $3,000², then it’s a serious contender as my main bike once again, knocking out the second-hand Kuota KOM. Colors are pretty much the same for those two models. That being said, these Giant prices are really impressive. Giant were already competitive, but even more so now. The SL 0 is a fine looking beast, with red handlebar tape, red/white decals and everything else black. As a testament, take a gander at the photo below. It’s the SL that I’m talking about.
The ’09 SL2 is now the ’10 SL3 with Ultegra and should sell for $4,000. The TCR Advanced line now has a Dura Ace 7900 bike. The biggest news is that the frame prices drop to about 2,950 and 2,750 for the ISP and the non-ISP TCR Advanced SL frames.
Giant will release a bunch of new carbon components, from stems to bars for the higher-end models. The new Giant stem looks a bit like a Zipp, but it’s more squared off. The handlebar resembles an FSA K-Force ergo bend. It includes adjustments in reach and drop for each bar. Giant doesn’t plan on offering a BB30 frame, as their BB86 keeps testing stiffer in their lab.
[¹] This was true for the ’08 bikes. ’07 will drop by at least a similar amount, if you can find one in your size that is.
[²] With SRAM Red and Zipp 404s. The ’09 prize for an SL0 is $4,500 in Taiwan.
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