A few years back, Fiji Water canned its waterfall logo and replaced it with a picture of palm fronds and hibiscus: “Surface water!” Resnick wrote in Rubies. “Why would you want to suggest that Fiji came from surface water? The waterfall absolutely had to go.” One company newsletter featured the findings of a salt-crystal purveyor who claimed that Fiji Water rivals the “known and significant abilities of ‘Holy Healing Waters’ in Lourdes, France or Fatima, Portugal.” Switching effortlessly from Catholic mysticism to sci-fi, he added that the water’s “electromagnetic field frequency enables Fiji Water to stimulate our human self-regulation system.”
Appalling practices by a so-called green company Fiji Water. I’ve had a bottle or two, but tend to drink filtered water instead. Of course, from time to time, I’ll drink a bottle of Evian.