Over the last few days, there have been reports indicating that Nike’s Digital Sports Division had laid off most of its staff. The division is responsible for the FuelBand, which seemed to be doing quite well, but in fact, apparently hasn’t really taken off.
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It seems like this is the year that many manufacturers are trying to get into the fitness tracking wristband market, which has been largely dominated by the Nike+ FuelBand since it came out. Now LG has outed a gadget which seems like a mashup of many different devices, all put onto your wrist.
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It looks like the Nike+ FuelBand is working well for consumers, and people who like to track their physical activities are rejoicing everywhere because nothing sucks more than buying tech that just doesn’t work (like the Jawbone UP). There is a new version of the Nike+ FuelBand coming out, and it’s called ICE.
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I was pretty happy that I held off purchasing a Jawbone UP wristband because users have reported massive failures. Since then, Jawbone has had to offer full refunds to anyone who made a claim. The Nike FuelBand reminds me of the UP, but unlike the UP it might actually work. Plus, it looks much cooler.
Read more @ Technabob
