We’ve Begun Taking Orders For 2010

Velocite MONC50

Starting a new venture is always a challenge. Things are happening quite fast. In about two weeks, I’ll have a hands-on photo session with a customer’s 2010 Pinarello Dogma with Campagnolo Super Record 11 and Campagnolo Bora Ultra Two wheels. We’ve got the full spectrum of Dogma colors available, including the limited Team Sky color which just became available.

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2009 Cannondale SuperSix Hi-Mod

'09 Cannondale SuperSix Hi-Mod

I’ve received word that we’ve got an ’09 Cannondale SuperSix Hi-Mod in stock right now. The size is 52cm. This bike would be best decked out in SRAM Red, but either Dura-Ace or Super Record 11 are also available.

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2010 Giant Road Bicycles

10 Giant TCR Advanced SL
'10 Giant TCR Advanced SL

There aren’t many changes in the 2010 lineup for road bikes. Naturally, the colors are changing a bit. The 2010 TCR Advanced SL line stays pretty much the same. The Dura Ace and SRAM Red SLs should drop $1,000 in price, to $7,000 and $6,300 respectively. In Taiwan, I’d expect these bikes to retail for $4,500 and $4,000, maybe even less. This means that ’09 models are going to drop prices by at least another $500-$700¹. If a complete ’09 TCR Advanced SL 0 retails for about $3,000², then it’s a serious contender as my main bike once again, knocking out the second-hand Kuota KOM. Colors are pretty much the same for those two models. That being said, these Giant prices are really impressive. Giant were already competitive, but even more so now. The SL 0 is a fine looking beast, with red handlebar tape, red/white decals and everything else black. As a testament, take a gander at the photo below. It’s the SL that I’m talking about.

09 Giant TCR Advanced SL 0
'09 Giant TCR Advanced SL 0

The ’09 SL2 is now the ’10 SL3 with Ultegra and should sell for $4,000. The TCR Advanced line now has a Dura Ace 7900 bike. The biggest news is that the frame prices drop to about 2,950 and 2,750 for the ISP and the non-ISP TCR Advanced SL frames.

Giant TCR Advanced non-ISP
Giant TCR Advanced non-ISP

Giant will release a bunch of new carbon components, from stems to bars for the higher-end models. The new Giant stem looks a bit like a Zipp, but it’s more squared off. The handlebar resembles an FSA K-Force ergo bend. It includes adjustments in reach and drop for each bar. Giant doesn’t plan on offering a BB30 frame, as their BB86 keeps testing stiffer in their lab.


[¹] This was true for the ’08 bikes. ’07 will drop by at least a similar amount, if you can find one in your size that is.
[²] With SRAM Red and Zipp 404s. The ’09 prize for an SL0 is $4,500 in Taiwan.

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Relevant Posts

2010 Giant MTB

Dreams And Bikes

Specialized S-Works Epic Carbon
Specialized S-Works Epic Carbon

In my apartment, we don’t dream of Ferraris or sports cars, we dream of the latest Pinarello Prince Carbon road bicycle, or the Scott Genius Limited, or the Trek Madone 6.9 Pro, Specialized S-Works Tarmac SL2, Canondale Scalpel Team, or the Specialized S-Works Epic.

It’s a healthy place to be. No one eats processed food, we all train for cycling, running and triathlons. I like it.